Difference between revisions of "Category:User Research"
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==Legal things to keep in mind== | ==Legal things to keep in mind== | ||
[https://medium.com/design-research-matters/general-data-protection-regulation-gdpr-and-user-research-e00a5b29338e General Data Protection Regulation (GDPR) and User Research] by Steph Troeth and Erica Kucharczyk for Design Research Matters. | [https://medium.com/design-research-matters/general-data-protection-regulation-gdpr-and-user-research-e00a5b29338e General Data Protection Regulation (GDPR) and User Research] by Steph Troeth and Erica Kucharczyk for Design Research Matters. | ||
==Personas== | |||
===User Personas=== | |||
''TBD'' | |||
===Design Personas=== | |||
Design Personas are similar to User Personas in that they describe attitudes, beliefs, and personality. They're different because the persona being described is not a person, but rather the product being designed. In ''[https://abookapart.com/products/designing-for-emotion Designing for Emotion]'' Aaron Walter describes the following fields for Design Personas: | |||
* Brand name - the company or service | |||
* Overview - what makes it unique? | |||
* Personality Image - an image of a person who embodies the traits you wish to include in your grand | |||
* Brand Traits - 5-7 traits you want your product to have, and at least one you want to avoid | |||
* Personality Map - a map on an X/Y axis of your brand - friendly to unfriendly, and submissive to dominant | |||
* Voice - if your brand could talk, what would it say? how would it speak? | |||
* Copy Examples - pretty much what it says on the tin | |||
* Visual Lexicon - overview of the colors, typography, and visual style that conveys your brand's personality | |||
* Engagement Methods - the emotional engagement methods used to support the design persona and create a memorable experience | |||
==Surveys== | ==Surveys== | ||
* [https://verstaresearch.com/newsletters/how-to-estimate-the-length-of-a-survey/ How to estimate the length of a survey] by Versta Research helps you break down how long a survey will take someone to complete | * [https://verstaresearch.com/newsletters/how-to-estimate-the-length-of-a-survey/ How to estimate the length of a survey] by Versta Research helps you break down how long a survey will take someone to complete | ||
Revision as of 20:28, 17 October 2018
- Questions to ask for any UX Project by Steve "Doc" Baty outlines the basic elements of "who are we building for and why" at a level that any business organization should be able to answer before proceeding.
Legal things to keep in mind
General Data Protection Regulation (GDPR) and User Research by Steph Troeth and Erica Kucharczyk for Design Research Matters.
Personas
User Personas
TBD
Design Personas
Design Personas are similar to User Personas in that they describe attitudes, beliefs, and personality. They're different because the persona being described is not a person, but rather the product being designed. In Designing for Emotion Aaron Walter describes the following fields for Design Personas:
- Brand name - the company or service
- Overview - what makes it unique?
- Personality Image - an image of a person who embodies the traits you wish to include in your grand
- Brand Traits - 5-7 traits you want your product to have, and at least one you want to avoid
- Personality Map - a map on an X/Y axis of your brand - friendly to unfriendly, and submissive to dominant
- Voice - if your brand could talk, what would it say? how would it speak?
- Copy Examples - pretty much what it says on the tin
- Visual Lexicon - overview of the colors, typography, and visual style that conveys your brand's personality
- Engagement Methods - the emotional engagement methods used to support the design persona and create a memorable experience
Surveys
- How to estimate the length of a survey by Versta Research helps you break down how long a survey will take someone to complete
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