Difference between revisions of "Category:User Research"
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==Personas== | ==Personas== | ||
===User Personas=== | ===User Personas=== | ||
User personas are a way to describe the users of a system. [http://boxesandarrows.com/personas-and-the-role-of-design-documentation/ Personas and the role of design documentation] by Andrew Hinton goes into detail about the intent of personas as a method and deliverable, and some of the pitfalls that can result when we treat the persona documentation as more important than the persona creation. | |||
===Design Personas=== | ===Design Personas=== | ||
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* Visual Lexicon - overview of the colors, typography, and visual style that conveys your brand's personality | * Visual Lexicon - overview of the colors, typography, and visual style that conveys your brand's personality | ||
* Engagement Methods - the emotional engagement methods used to support the design persona and create a memorable experience | * Engagement Methods - the emotional engagement methods used to support the design persona and create a memorable experience | ||
==Surveys== | ==Surveys== | ||
Revision as of 20:29, 9 April 2019
- Questions to ask for any UX Project by Steve "Doc" Baty outlines the basic elements of "who are we building for and why" at a level that any business organization should be able to answer before proceeding.
Legal things to keep in mind
General Data Protection Regulation (GDPR) and User Research by Steph Troeth and Erica Kucharczyk for Design Research Matters.
Personas
User Personas
User personas are a way to describe the users of a system. Personas and the role of design documentation by Andrew Hinton goes into detail about the intent of personas as a method and deliverable, and some of the pitfalls that can result when we treat the persona documentation as more important than the persona creation.
Design Personas
Design Personas are similar to User Personas in that they describe attitudes, beliefs, and personality. They're different because the persona being described is not a person, but rather the product being designed. In Designing for Emotion Aaron Walter describes the following fields for Design Personas:
- Brand name - the company or service
- Overview - what makes it unique?
- Personality Image - an image of a person who embodies the traits you wish to include in your grand
- Brand Traits - 5-7 traits you want your product to have, and at least one you want to avoid
- Personality Map - a map on an X/Y axis of your brand - friendly to unfriendly, and submissive to dominant
- Voice - if your brand could talk, what would it say? how would it speak?
- Copy Examples - pretty much what it says on the tin
- Visual Lexicon - overview of the colors, typography, and visual style that conveys your brand's personality
- Engagement Methods - the emotional engagement methods used to support the design persona and create a memorable experience
Surveys
- How to estimate the length of a survey by Versta Research helps you break down how long a survey will take someone to complete
Usability Testing
- The Art of Guerrilla Usability Testing by David Peter Simon at UX Booth
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