Category:Copywriting

• Web Copy Writing Techniques

Content Theft

• What to do when someone steals your content by Lorelle on Wordpress

Plain Language

• The Plain Language Programme - a series of blog posts about writing in plain language, including a list of "don't use" words.
• Dumbing Down by Sarah J Richards explains why writing in plain clear language is helpful to all kinds of people.
• Teaching Patients with Low Literacy Skills is an online book by Doak, Doak, & Root, written in 1996 about literacy and educating.

Unbiased language

• IETF Draft: Terminology, Power and Inclusive Language describes the standard for writing Internet Engineering Task Force (IETF) standards without using terminology like master/slave or blacklist/whitelist. Written by M. Knodel and N. ten Oever
• If you shouldn’t call it the third world, what should you call it? on National Public Radio (NPR)

Voice and Tone

• The Four Dimensions of Tone of Voice by Kate Moran on Nielsen Norman Group

Industry-specific content information

• The principles that guide our content design and communications in Funeralcare by Co-op Funeralcare