Difference between revisions of "Branding"
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(Created page with "Category: Design Wikipedia starts their entry on [https://en.wikipedia.org/wiki/Branding Branding] with "Branding may refer to marking a body by charring"... and that's no...") |
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* Sarah Parameter gave a talk called Practical Branding, which lamented the loss of personality in websites when Responsive Design became the norm, and encouraged choosing specific elements of a "brand wheel" to concentrate on when deciding how to brand a site. [https://www.perpendicularangel.com/conference-notes/an-event-apart-seattle-2017-conference-notes/an-event-apart-2017-practical-branding-by-sarah-parmenter/ Conference notes] | * Sarah Parameter gave a talk called Practical Branding, which lamented the loss of personality in websites when Responsive Design became the norm, and encouraged choosing specific elements of a "brand wheel" to concentrate on when deciding how to brand a site. [https://www.perpendicularangel.com/conference-notes/an-event-apart-seattle-2017-conference-notes/an-event-apart-2017-practical-branding-by-sarah-parmenter/ Conference notes] | ||
* [https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a The Three Hour Brand Sprint] by GV Library (Google Ventures) | * [https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a The Three Hour Brand Sprint] by GV Library (Google Ventures) | ||
* [https://www.instagram.com/reel/DLAWKtUSDfO/ "Black Cat" brand in Japan] on [[Instagram]] | |||
Latest revision as of 13:26, 27 June 2025
Wikipedia starts their entry on Branding with "Branding may refer to marking a body by charring"... and that's not 100% inaccurate for our uses.
More fitting however is their entry for Brand Management: "In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things."
Additional Resources
- Jeffrey Zeldman gave a talk at An Event Apart 2017 called From Research to Redesign: An Unexpected Journey, which described a research project centered on account branding of a jewelry store. Conference notes
- Sarah Parameter gave a talk called Practical Branding, which lamented the loss of personality in websites when Responsive Design became the norm, and encouraged choosing specific elements of a "brand wheel" to concentrate on when deciding how to brand a site. Conference notes
- The Three Hour Brand Sprint by GV Library (Google Ventures)
- "Black Cat" brand in Japan on Instagram