http://kb.perpendicularangel.com/index.php?title=Branding&feed=atom&action=historyBranding - Revision history2024-03-29T02:05:40ZRevision history for this page on the wikiMediaWiki 1.37.1http://kb.perpendicularangel.com/index.php?title=Branding&diff=2531&oldid=prevKirabug: Created page with "Category: Design Wikipedia starts their entry on [https://en.wikipedia.org/wiki/Branding Branding] with "Branding may refer to marking a body by charring"... and that's no..."2020-06-02T00:57:33Z<p>Created page with "<a href="/index.php?title=Category:Design" title="Category:Design">Category: Design</a> Wikipedia starts their entry on [https://en.wikipedia.org/wiki/Branding Branding] with "Branding may refer to marking a body by charring"... and that's no..."</p>
<p><b>New page</b></p><div>[[Category: Design]]<br />
Wikipedia starts their entry on [https://en.wikipedia.org/wiki/Branding Branding] with "Branding may refer to marking a body by charring"... and that's not 100% inaccurate for our uses.&nbsp;<br />
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More fitting however is their entry for&nbsp;[https://en.wikipedia.org/wiki/Brand_management Brand Management]: "In marketing,&nbsp;brand management&nbsp;is the analysis and planning on how that&nbsp;brand&nbsp;is perceived in the&nbsp;market. Developing a good relationship with the&nbsp;target market&nbsp;is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things."<br />
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==Additional Resources==<br />
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* Jeffrey Zeldman gave a talk at An Event Apart 2017 called From Research to Redesign: An Unexpected Journey, which described a research project centered on account branding of a jewelry store. [https://www.perpendicularangel.com/conference-notes/an-event-apart-seattle-2017-conference-notes/an-event-apart-2017-from-research-to-redesign-an-unexpected-journey/ Conference notes]<br />
* Sarah Parameter gave a talk called Practical Branding, which lamented the loss of personality in websites when Responsive Design became the norm, and encouraged choosing specific elements of a "brand wheel" to concentrate on when deciding how to brand a site. [https://www.perpendicularangel.com/conference-notes/an-event-apart-seattle-2017-conference-notes/an-event-apart-2017-practical-branding-by-sarah-parmenter/ Conference notes]<br />
* [https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a The Three Hour Brand Sprint] by GV Library (Google Ventures)</div>Kirabug