Difference between revisions of "Content Strategy Principles"
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(Created page with "== Content Strategy principles == These principles are taken from ''[https://abookapart.com/products/the-elements-of-content-strategy The Elements of Content Strategy]'' by Er...") |
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These principles are taken from ''[https://abookapart.com/products/the-elements-of-content-strategy The Elements of Content Strategy]'' by Erin Kissane. | These principles are taken from ''[https://abookapart.com/products/the-elements-of-content-strategy The Elements of Content Strategy]'' by Erin Kissane. | ||
* Good content is '''appropriate'''. Publish content that is right for the user and for the business. | * Good content is '''appropriate'''. Publish content that is right for the user and for the business. | ||
Latest revision as of 16:24, 7 January 2021
These principles are taken from The Elements of Content Strategy by Erin Kissane.
- Good content is appropriate. Publish content that is right for the user and for the business.
- Good content is useful. Define a clear, specific purpose for each piece of content; evaluate content against this purpose.
- Good content is user-centered. Adopt the cognitive framework of your users.
- Good content is clear. Seek clarity in all things.
- Good content is consistent. Mandate consistency, within reason.
- Good content is concise. Omit needless content.
- Good content is supported. Publish no content without a support plan.