Cognitive Biases

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Per Wikipedia, cognitive biases are tendencies to think in certain ways that can lead to systemic deviations from a standard of rationality or good judgement.

Specific Biases

The Paradox of Choice is the concept that the more choices you give someone, the harder it is for them to overcome anxiety to make a decision. It was introduced by Barry Schwartz in the book The Paradox of Choice - Why More is Less.