Content Strategy Principles

These principles are taken from The Elements of Content Strategy by Erin Kissane.

• Good content is appropriate. Publish content that is right for the user and for the business.
• Good content is useful. Define a clear, specific purpose for each piece of content; evaluate content against this purpose.
• Good content is user-centered. Adopt the cognitive framework of your users.
• Good content is clear. Seek clarity in all things.
• Good content is consistent. Mandate consistency, within reason.
• Good content is concise. Omit needless content.
• Good content is supported. Publish no content without a support plan.