Content Strategy Principles

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These principles are taken from The Elements of Content Strategy by Erin Kissane.

  • Good content is appropriate. Publish content that is right for the user and for the business.
  • Good content is useful. Define a clear, specific purpose for each piece of content; evaluate content against this purpose.
  • Good content is user-centered. Adopt the cognitive framework of your users.
  • Good content is clear. Seek clarity in all things.
  • Good content is consistent. Mandate consistency, within reason.
  • Good content is concise. Omit needless content.
  • Good content is supported. Publish no content without a support plan.