The Business Value of Accessible Software
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Good accessibility is good business.
- It provides access to a market of customers that otherwise cannot spend money on your product.
- It provides a competitive advantage over companies that are not accessible - Dell Corporate has lost bids to more accessible competitors in the government sector, and we'd rather be the company others lose bids to.
- It frequently provides higher quality than inaccessible products -- products that are thought through from an accessibility lens are often easier to use for non-disabled users, or provide features that otherwise may not be thought about. (For example, while Closed Captioning was developed specifically for Deaf audiences, it's a service that almost everyone has used at some point, whether at a crowded bar or in a room with a sleeping baby.)
- It ensures continued use of the product to customers that transition from non-disabled to disabled. (Keeping a customer is just as important as gaining a customer.)
- It lowers legal risk of civil rights and access lawsuits.
- Why Designing for Accessibility is Simply Good Business by Digital Design Standards
- The Business Value of Integrating Accessible Technology into Business Organizations by Microsoft
- Why accessibility is good for business (according to my mechanic) by Nicholas Steenhout at Simply Accessible
- The disabled community is the world's third-largest economic power by Christina Mallon at Quartz.